Yahoo! Will Change Its Name To Altaba
According to USA Today, Yahoo, one of the internet’s early brand giants, will soon be no more, with its name to change to Altaba once Verizon completes its $4.8 billion acquisition of the company that was announced last summer.
The sale includes Yahoo’s operating business, but it didn’t include the big piece of Chinese e-commerce site Alibaba owned by Yahoo, and it didn’t include certain other assets, mostly shares of Asia-based companies and non-core patents.
What remains, according to paperwork filed yesterday (January 9th), will be put into a publicly-traded investment company called Altaba. Many key executives, including Yahoo CEO Marissa Mayer, will be leaving. Verizon’s move comes after it paid $4.4 billion for AOL in 2015.