Apple Unveils iPhone 17 Air & Pro

Apple has officially unveiled the iPhone 17, the thinnest iPhone yet, at its recent media event. The iPhone 17 Air starts at $999 with 256GB storage and pre-orders starting on September 12. The device offers a range of new features and specs, with open sales beginning on September 19. More information will be released as it becomes available.

The wait is over. Introducing the new iPhone 17 Pro, iPhone Air, iPhone 17, Apple Watch Ultra 3, Apple Watch Series 11, Apple Watch SE 3, AirPods Pro 3, and more.

— Apple (@Apple) September 9, 2025